Men. Lads. Dudes. It’s time to get guys talking about a serious issue, sexual assault. But first, men need to understand what sexual assault is — it’s more than rape.
The Sex Pack
Dudes are most comfortable having harder chats inside their homes, hanging with the boys and cracking open a few cold ones.
This campaign was made in response to a Droga5 brief asking us to get men talking about sexual assault.
Art Director: Maggie Homer
Copywriter: Stuart Tierney