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Men. Lads. Dudes. It’s time to get guys talking about a serious issue, sexual assault. But first, men need to understand what sexual assault is — it’s more than rape.

The Sex Pack

Dudes are most comfortable having harder chats inside their homes, hanging with the boys and cracking open a few cold ones.

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This campaign was made in response to a Droga5 brief asking us to get men talking about sexual assault. 

Art Director: Maggie Homer
Copywriter: Stuart Tierney