RUBBERMAID

Rubbermaid Brilliance food storage containers are crystal clear and completely air-tight, meaning your food will taste exactly the same as when you boxed it up.  Rubbermaid believes you should take pride in your leftovers, after all, they were once a meal you made with love.

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Partnership

Rubbermaid will partner with HelloFresh to offer the "Brilliance Plan," featuring recipes that yield enough food for one person, two times.

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Ambient

Brilliance containers would be made into grocery carts, allowing shoppers to imagine their culinary masterpiece from the very beginning.

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Social

Sponsored pins would be promoted during recipe searches.

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Art Director/Stylist: Maggie Homer
Copywriter: Lauren Wierzbicki
Photographer: Richard Scott